MarketNot long ago, the Gay American market was undocumented and unreachable. No one in main stream America had the foresight to see the value of this market niche. Today, numerous research reports are clearly defining and validating the market. Gay media companies are providing local, national and global reach into this market for the very first time. Marketing executives at Fortune 500 companies are recognizing the opportunity and taking action. Our print directories are full color glossy and are reproduced online FREE of charge on a flip book format giving us the ability to ad audio, video and animation to your ad. We are with you every step of the way. From creation to implementation. Call us today! You will be surprised how affordable it is to add one or all of the above to your online ad. Demographics In the U.S., the buying power of approximately 17 million Gay Americans is estimated to be $464 billion. While not necessarily wealthier than the general population, gay adults are less likely to be parents. Therefore, they have more discretionary income and more time for leisure activities. Numerous studies establish that gay and lesbian consumers:
(1) have higher affiliations with brands that advertise directly to them
(2) are likely to actively seek out a brand that has advertised in gay media
(3) are willing to pay more for products from companies that are perceived to be gay-friendly. We encourage you to talk to us and ask us about specific demographics for your city.
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Market/Demographics
