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Marketing Ideas that You Can Implement Today PDF Print E-mail
Written by Pamela Starr   

Small business owners often feel frustrated with their marketing strategies. They compare themselves to larger organizations – but they just don't have the same type of budget. However, when it comes to marketing, small business owners have one huge advantage over the big guys. Small business owners can test new strategies immediately, measure results immediately, make improvements quickly and experience rapid sales growth!


If sales are down, it is a good time to try some new marketing tricks. If sales are up, it is vital to have a plan in place that will maintain your momentum. Here are some strategies you can use right now.

Mail greeting cards to your contacts. Everyone gets inundated with cards in December, marketing with a greeting card in July or October or February is sure to be noticed. In July, let your customers know you have treats perfect for the dog days of summer. October is a great time to let your clients know you have some frighteningly good deals going on. February is a perfect time to let people know you love their business and referrals. Quality greeting cards (the kind that have real stamps and colorful envelopes) are always welcome!

Be a guest speaker. Many organizations are looking for interesting and informative speakers to address their groups. Where do you find them? Check out the events section of your local newspaper. Organizations that have a special speaker this week will most likely need one for the future. Determine what information you have to share that would be relevant for the group, then contact the person in charge. Odds are good that he or she will want to talk with you. When you are finished, collect business cards from the people in the audience. The follow up with them regularly. The follow up can be via email, greeting cards or by phone.

Find a marketing partner. Joining forces with another small business owner is the best way to meet new people. Consider working with someone who is outside of your industry. Introduce that person to your clients, and have your partner introduce you to his. For example, if you sell furniture, you could team up with a carpet cleaner or housekeeper. If you own a hair salon, you could work with the owner of a clothing store. Not sure who to work with? Ask your clients what other types of businesses they use frequently. The key to any new marketing strategy is consistency and repetition.

 

 


Pamela Starr is an Internationally known marketing expert. If you have tried marketing your business, and are frustrated with your results, check out Pamela's ezine and free report Easy and Affordable Marketing Tricks at: http://www.PamelaStarrOnline.com . You'll be amazed at how quickly you can break through your business barriers and finally have the success you deserve!

 
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