Small business owners often hear nothing but bad news about the economy from the media. But lots of professionals are growing and thriving despite the current situation.

What is the difference between business owners who thrive and those who fail when the economy turns down? Successful business owners seize on the good opportunities and make their marketing plans stronger than ever.

Here are three things smart professional see and do during a down economy.

1. Your marketing dollar goes a lot further.

When sales go down, many small business owners cut their marketing budget (and cutting off potential for future business). What does that mean for you? Because there are less people marketing, YOUR marketing activities are going to get even more attention.

The good thing is that when other businesses stop advertising, ad prices drop significantly! If you are currently advertising, contact your ad representatives and see if you can renegotiate your contracts. If you haven't advertised much, now is a great opportunity to try.

2. You have a chance to recreate your business.

Despite the doom and gloom you've been hearing, many businesses are thriving. If your business is slowing down, that means your market has changed.

Ask your clients what they want, and figure out a way to offer it to them. This is the perfect time for you to focus on learning new skills, get more training and try new things. Your business may shift a bit....but your income could grow tremendously!

3. You have less competition.

Yes, lots of professionals are out of buisness. That is great news for you! That means that you have less competition, and are perfectly positioned to help the people who still need your service.

But, you do have to do a few things in order to thrive.

A. You need to let your contacts know YOU are still in business and are able to help them. You need to let them know over and over again.

B. You need to reach out and SCOOP UP the customers your competitors have dropped. Then you need to KEEP IN TOUCH with them over and over again.

C. You are in a perfect position to present yourself as an EXPERT in your field. Giving presentations, sending out informative email newsletters and continuing to learn about your industry are all great ways to present yourself as an expert.

With some smart marketing ideas, your company can succeed no matter what the economy is.

Pamela Starr is an Internationally known marketing expert. If you have tried marketing your business, and are frustrated with your results, check out Pamela's ezine and free report Easy and Affordable Marketing Tricks at: http://www.PamelaStarrOnline.com . You'll be amazed at how quickly you can break through your business barriers and finally have the success you deserve!